5 years ago

Onelife 25

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Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones talks inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China


XXXXXXX AGE OF DISCOVERY LEFT ERA: DISCOVERY, DISCOVERY SPORT AND FREELANDER AGE OF DISCOVERY: ORIGINALLY DEVELOPED AS A VERSATILE SUV TO BRIDGE A GAP BETWEEN THE UTILITARIAN DEFENDER AND PREMIUM RANGE ROVER, THE DISCOVERY VEHICLE'S SUCCESS HAS SEEN IT EVOLVE INTO A FIFTH GENERATION AND EXPAND INTO ITS OWN FAMILY OF VEHICLES 50 01 A clay model dating from 1986 with design study options for ‘Project Jay’ that would go on to become the Discovery 02 Participation in the Camel Trophy from 1990 cemented the Discovery vehicle’s capability credentials 03 Discovery Series 2 advertising reflected the SUV’s serious capability in more familiar surroundings 04 Launched in 2014, the Discovery Sport offered a compact, aerodynamic silhouette and new cutting-edge controls 05 Now in its fifth generation, the Discovery vehicle’s evolution continues with the unveiling of the Discovery SVX Concept in 2017 – the most extreme Land Rover yet, with go-anywhere capability including increased ground clearance, body and suspension lifts, more wheel articulation and large all-terrain tires

RIGHT XXXXXX 01 02 03 European models shown. 04 05 51

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Land Rover

Land Rover Magazine 39


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go above and beyond

Land Rover stands for not only the most capable premium vehicles, but a state of mind where a sense of curiosity, exploration and wonder informs all of life’s adventures. Encounter this throughout the latest issue of Land Rover Magazine, from meeting a herd of Ice Age survivors on the Dutch coast with the Land Rover Discovery, to the most innovative sustainable architecture on a Californian journey with the Range Rover Evoque

© 2020 Jaguar Land Rover North America, LLC