6 years ago

Onelife 24

  • Text
  • Rover
  • Vehicles
  • Luxury
  • Velar
  • Jaguar
  • Features
  • Oslo
  • Experiences
  • Norway
  • Ainslie
2019MY Range Rover and Range Rover Sport Plug-In Hybrid Vehicles | Why Oslo shines as a beacon of electric mobility | Uncovering Mia Suki’s unbridled passion | How Project Hero is optimizing crisis response for the Austrian Red Cross | A stunning Norwegian drive in the Range Rover Velar


O N A P E R S O N A L N O T E DRIVEN TO DESIRE Simon Pick, Land Rover’s Global Direct Marketing Manager, considers how the latest Range Rover refinements stay true to the brand’s constant desire to innovate and enable our customers to make more of their worlds. The Range Rover will always have the distinction of being the world’s first luxury sports utility vehicle. Nothing can change that. When it was unveiled in 1970, there had simply never been anything like it. Having made the first, our designers and engineers immediately switched to ensuring that we continue to evolve and make the very best. The team has been doing that for 47 years. That restless desire to innovate and improve is celebrated in this issue of Onelife as we turn the spotlight on our peerless Range Rover, the direct descendant of that first luxury off-roader, and the dynamic Range Rover Sport. Our flagship vehicles now offer a series of refinements to make the best even better. Among these, the most important is unquestionably the arrival of a Plug-in Hybrid Electric Vehicle (PHEV) powertrain arriving in the US for 2019 model year. Both the Range Rover and Range Rover Sport will be offered with PHEV technology, which delivers a step change in efficiency. We bring you an exclusive look at these milestone new Range Rover vehicles on p. 32 and p. 54. We believe that cities will take a leading role in sustainability in the future, and our new PHEVs fit perfectly with this vision of future urban centers, which Oslo typifies (see p. 22). Staying in Norway, we also take a first drive in the new Range Rover Velar (see p. 70). While our innovators might be largely based in the UK, the brand’s influences have always been global. From our earliest days, Land Rover has exported vehicles to the remotest parts of the world, and imported ideas and inspiration. That outlook is more important now than ever. It’s not just about ensuring our cars cope with extreme conditions from the heat of the Sahara to the cold of the Arctic, it’s also about being ready to meet our customers’ needs every day, perhaps before they know they need them. The designers and engineers who created the first Range Rover would perhaps be astounded by the recent refinements we’ve made to the latest incarnations of the model, but they would certainly closely relate to the ethos that inspires them. Simon Pick Jaguar Land Rover Global Direct Marketing Manager PHOTOGRAPHY: HANNAH SMILES 6

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Land Rover

Land Rover Magazine 39


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go above and beyond

Land Rover stands for not only the most capable premium vehicles, but a state of mind where a sense of curiosity, exploration and wonder informs all of life’s adventures. Encounter this throughout the latest issue of Land Rover Magazine, from meeting a herd of Ice Age survivors on the Dutch coast with the Land Rover Discovery, to the most innovative sustainable architecture on a Californian journey with the Range Rover Evoque

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