6 years ago

Onelife 24

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  • Rover
  • Vehicles
  • Luxury
  • Velar
  • Jaguar
  • Features
  • Oslo
  • Experiences
  • Norway
  • Ainslie
2019MY Range Rover and Range Rover Sport Plug-In Hybrid Vehicles | Why Oslo shines as a beacon of electric mobility | Uncovering Mia Suki’s unbridled passion | How Project Hero is optimizing crisis response for the Austrian Red Cross | A stunning Norwegian drive in the Range Rover Velar



surroundings and capture unique moments in themed missions, EyeEm is collaborating with Land Rover on the metamorphosis of city life. “We were attracted to working with EyeEm because of the creative potential of the community,” explains Land Rover Social Media Marketing Manager Nicola Summers. This community of 20 million photographers was tasked with investigating their urban surroundings and providing the best imagery to support the overarching theme of The City Light. “It was about capturing the lifestyle and urbanity of mobility,” explains EyeEm’s Michael Jones. “We see a huge amount of lifestyle and travel photography within our community.” EyeEm’s second venture in collaboration with Land Rover follows a highly successful contest depicting how humans adapt to the challenges of life in the city. This time saw EyeEm’s photographers capturing those elements that make cities magical – the light glinting off a high-rise building at noon, casting shadows from streetlamps on the sidewalk; or the purple glow of the fading sun over a steep hill cutting through the maze of concrete. “People captured those sharp angles and perspectives you see when light hits buildings and the shadows created by our urban architecture,” says Jones. Over 140,000 photographs were submitted globally, taking in all aspects of the modern city thanks to the international network of EyeEm photographers. More than 22,500 participants submitted snapshots of their cities – or places they were visiting – generating more than 4.5 million likes on the platform. The inspiring theme clearly galvanized the community into action. Finalists included realist streetscapes, bronzed reflections of the sun’s rays from labyrinthine office blocks, and long-exposure images of tail-lights winding their way through city streets. The smartphone has clearly made its mark as the tool of photographic choice. In the final analysis, however, it is the photographer who makes the difference. “ W E S E E A H U G E A M O U N T O F L I F E S T Y L E A N D T R A V E L P H O T O G R A P H Y WITHIN OUR COMMUNITY” BY JAN BAUFFOLD ARE YOU THE BEST PHOTOGRAPHER AROUND? Missions are community-wide photo competitions. They provide a brief of what EyeEm is looking for and you submit photos to match. The best ones get published, exhibited, or win special prizes. For more information visit BY MARCIN SIEMIENIAGO 49

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Land Rover

Land Rover Magazine 39


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go above and beyond

Land Rover stands for not only the most capable premium vehicles, but a state of mind where a sense of curiosity, exploration and wonder informs all of life’s adventures. Encounter this throughout the latest issue of Land Rover Magazine, from meeting a herd of Ice Age survivors on the Dutch coast with the Land Rover Discovery, to the most innovative sustainable architecture on a Californian journey with the Range Rover Evoque

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