5 years ago

Onelife 24

  • Text
  • Rover
  • Vehicles
  • Luxury
  • Velar
  • Jaguar
  • Features
  • Oslo
  • Experiences
  • Norway
  • Ainslie
2019MY Range Rover and Range Rover Sport Plug-In Hybrid Vehicles | Why Oslo shines as a beacon of electric mobility | Uncovering Mia Suki’s unbridled passion | How Project Hero is optimizing crisis response for the Austrian Red Cross | A stunning Norwegian drive in the Range Rover Velar


BORN NETWORK U N B R I D L E D P A S S I O N A desire to innovate and change the way we live unites members of BORN, a diverse global collective of like-minded designers and creative entrepreneurs. In the first of a series of interviews with members of the network, Onelife caught up with equestrian fashion designer Mia Suki to explore what connects beautiful products and the people who love them WORDS C H R I S S T O K E L - W A L K E R Like many creative entrepreneurs, dissatisfaction drove Mia Suki to start up her own business. “I was frustrated with existing products on the market as I couldn’t really solve the problems that I was facing at the time,” she explains from her home in Austria, where she, her Range Rover-obsessed husband and two children spend half their year. An avid horse rider, Suki (who spends the other half of her year in Hong Kong) had become fed up that some of her equestrian clothes would wear out after only a few washes. The silicon on the knees and seat of her riding breeches – supposedly a modern, technologically advanced replacement for the traditional, costly leather that had been used for years – would fade and tear after a small amount of use. “With new technology, a different application can become a problem,” she points out. It wasn’t the first time that Mia Suki had endured this sense of exasperation, as she’d had the same experience when she first became a mother. Wandering the aisles of mother and baby departments in various shops, she recalls being bombarded with products, clothes, books and gadgets that were meant to make her transition into new motherhood easier. Instead, she felt like they made it worse. “I almost couldn’t handle how much I had to understand,” she says. But then she took time out to think about it, concluding that the more innovations were rushed to market, seemingly the more problems they created. “Women have been mothers since day one, and never needed all this stuff,” she explains. “I think we are now in a situation where everybody can launch a product. Unfortunately when the craftsmanship and manufacturing are not good enough, it’s not a long-term solution.” Right: Mia Suki is a keen horsewoman who understands the demands of the sport. Above: the simple elegance of Mia Suki’s designs is not just restricted to her equestrian clothing PASSIONATE INNOVATOR Suki became infatuated with equestrianism after attending schools in the United Kingdom. This passion for horse riding drove her to channel her desire to address what she saw as sub-standard 38



Land Rover

Land Rover Magazine 39


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go above and beyond

Land Rover stands for not only the most capable premium vehicles, but a state of mind where a sense of curiosity, exploration and wonder informs all of life’s adventures. Encounter this throughout the latest issue of Land Rover Magazine, from meeting a herd of Ice Age survivors on the Dutch coast with the Land Rover Discovery, to the most innovative sustainable architecture on a Californian journey with the Range Rover Evoque

© 2020 Jaguar Land Rover North America, LLC