N A V I G A T O R D E S

N A V I G A T O R D E S I G N M U S E U M PARTNERSHIP 05 DESIGN In the early 1970s, the original Range Rover was put on display at the Louvre Museum in Paris, an example of ‘exemplary industrial design’. To this day, this artistic discipline remains central to the genetic make-up of the motor vehicle. A new partnership announced this year between London’s Design Museum and Jaguar Land Rover – and the first ever with an automotive manufacturer – not only highlights the integral importance of design, but also seeks to explain how it achieves its goals. In March, the Range Rover Velar – a car designed, engineered and manufactured in the UK – was premiered at the museum, the first time a vehicle has been exhibited in this thought-provoking venue in the middle of central London. The unveiling was the first of a series of collaborations, exhibitions and events being planned by the two partners over the coming three years. The innovative partnership also reveals the way in which designers and their work have been able to captivate society. “This relationship speaks volumes about our passion for design as it is central to everything we do,” says Gerry McGovern, Chief Design Officer at Land Rover.“Design must always have equality with engineering integrity. Bringing a vehicle from concept to production is a truly multi-disciplined activity, and design is the glue that pulls it all together.” FIND OUT MORE Delve into the world of design excellence at designmuseum.org 06 TECHNOLOGY P O W E R I N G INNOVATION This isn’t Mars. This is one of the UK’s largest solar arrays located on the roof of Jaguar Land Rover’s advanced Engine Manufacturing Centre in Wolverhampton. Equipped with more than 22,600 photovoltaic panels, with a peak of 6.3MW, it is estimated that the solar array could generate up to 30% of the Engine Manufacturing Centre’s energy requirements. This is the equivalent to the energy powering over 1,600 homes. The photovoltaic panels will avoid over 2,400 tons of CO 2 that would have been generated via grid electricity. Jaguar Land Rover has recently announced it will buy all its UK electricity from renewable sources up to March 2020. Our future is lowcarbon, clean and efficient, says Jaguar Land Rover’s Head of Purchasing and HR, Ian Harnett. 16

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